Kedu by Memo for Unisex

Kedu Perfume by Memo, The main ingredient featured in the composition for Kedu perfume is sesame, which is an Asian symbol for longevity and health. The rest of the profile is made up of notes of grapefruit, mandarin, mate tea, neroli, rose, white freesia, moss, white musk and pink peony. It first came out in 2014.

Memo is the brand behind this fragrance. The company was founded by Clara and John Molloy in 2007. Although they came from different backgrounds, they both shared a lifelong appreciation of adventure and travel. It is these adventures that have inspired many of the aromas produced by the brand house.

Alienor Massenet is the nose behind this fragrance and many others manufactured by the brand house. She knew she wanted to be a perfumer since she was 20, and Massenet honed her talents at Firmenich and Cinquieme Sense before she started an internship at Iff. She has developed numerous amazing fragrances for various brands.